City of London Business Owners, Listen Up – 10 Big Benefits of SEO and Digital Marketing
In the current world of technology, social media, SEO, and digital marketing are having a huge impact on how we do business and even how we behave as consumers. This means any business that does not adapt to the new era of communications and digital marketing is likely to lose out in the long run. With the increasing competition in the market, most businesses are now considering how to invest on SEO experts and digital marketing agencies. The main aim of doing this is to have a strong online presence and be ahead of the competition. Here are some of key benefits of SEO and digital marketing.
1. Greater engagement
With SEO and digital marketing, you can encourage your clients, prospects, and followers to take action, visit your site and read about your products and services, buy them, rate them and provide a feedback which is visible in the industry. This means it will not take you long for the good publicity you gain to enhance your business and turn your prospects into customers. According to statistics, SEO leads have a close rate of almost 15%.
2. Digital marketing is much more cost effective
Do you have a small business? Are you operating on limited resources and capital=? Well, if the answer to these questions is Yes, then digital marketing can offer you a better and cost effective marketing strategy that actually delivers results. A recent digital marketing spend report indicated that 40% of respondents get considerable savings by using digital marketing methods to promote their goods and services. In fact, according to a Garners survey, 28% of businesses will shift their budgetary allocation and invest in digital marketing tools and techniques.
3. SEO is grabbing more and more of the market
Before making any purchase decision, over 80% of customers usually check online reviews. In the coming months, this number is even expected to increase. It won’t take long before any customer checking for a product or a service will always search online before making any purchase decision. As a business owner, if you want your clients and prospects to locate your business and know about your services you must start focusing on SEO and digital marketing strategies. Without good SEO practices, prospective clients will have a hard time finding your business and will instead find your competitors’.
4. Digital marketing delivers conversion
If you are marketing your products and services online, it’s likely that you are measuring success by the rate at which traffic is being converted into sales, leads, and subscribers depending on the aim of your website. Without any conversion, all your marketing efforts will go to waste and all your traffic will mean nothing. This is why most business owners are streamlining their campaigns towards conversion optimization considering it is the most important thing. Thankfully, there are a lot of tools that you can use for your digital campaigns such as social media marketing, SEO, and email marketing. Almost 15% of marketers have said that SEO delivers above average conversion rate. In June 2015, a research done by Ascend Marketers showed that 89% of worldwide businesses with good SEO achieved their objectives of lead generation and improved search rankings.
5. Digital marketing takes care of the mobile user
It’s without doubt that the mobile will be the next new wave of communication channel and information dissemination. This has been brought about by the rapid proliferation of tablets, smartphones, and other internet enabled devices. In America, The UK and other parts of the world, they have become a central part of people’s lives with over 91% of all adults in the US having them within reach. This is why it’s good to have digital marketing strategies that are aimed at focusing on the mobile devices. These devices have evolved from being alternative to PC and laptops to something that influences the purchase decision of most consumers. By May 2015, more google searches were taking place on mobile devices as compared to the computers. This is also one of the most important digital marketing benefits.