Best SEO Service For Chester Businesses – Read On To Find Out Why!
Nicholas Johnson said “It used to be that people needed products to survive. Now products need people to survive.”
Your business means nothing if you are not making sales. A lot of local businesses fail because people did not know about their services.
That’s the reason every Chester business wants to be on top of its advertising game. The question is “does traditional advertising work?” Is there a better way to market your business without hurting your margins?
There are very many theories out there. The fact there is nothing that beats a perfectly executed SEO strategy. It not only brings more sales but also builds your brand. The long-term effects are also incomparable to any other marketing strategy. Ask Amazon and Barnes & Noble.
“I want sales but where does SEO come in?” you ask. An SEO expert should be able to:
1. Bring potential customers to your business
2. Track the effectiveness of your marketing campaign
3. Give you a higher rate of return
4. Target the right client for your business
5. Use efficient technology to get you more sales
6. Create A better experience for your customers
7. Stay current with marketing trends
8. Brand your business for more sales
A Different Approach to Marketing Your Product
In the last decade, buyers have changed their buying habits. Before making any purchase, customers search for and analyze information about a product. You see this behavior in a market. You go from one stall to another before settling on a seller.
Today, going to the market is rather expensive and time-consuming. Between traffic and time constraints, there has to be a better option. The alternative is using the internet for the information.
It is no surprise that over the years, search engines such as Google have become the defacto marketplace. Amit Singal boasted of over 100 billion searches in a month!
In other words, there are a lot of people that your business can target on the internet.
Real Data from Digital Marketing
Traditional methods of advertising work fine. But, they can’t compare to Digital Marketing when it comes to tracking success. In a local radio advert, other than the fact that you paid, you have no way to track its effectiveness.
In Digital marketing, everything is tracked. From the number of people who saw your ad or website to the number of individuals who bought. The information is gold for a business that is worried about costs.
Higher Return On Investment (ROI) from Digital Marketing
Online marketing is more effective than conventional marketing. Just because people read your ad, does not mean that they buy. In fact, statistics show that SEO leads are at 14% while traditional marketing is only at 1.4%. (2)
Why would you pay more for a radio ad? The same amount of advertising would give you a 12-point advantage over your competitor.
Targeting Local Clients with Google
The 100 billion searchers around the world may not be of interest to you. You are a local business and need local customers. Did you know that 72% of searchers visited a store within 5 miles? (3)
If your Chester SEO agency is competent, you should get more visitors to your store than your competitors. Your customers expect to find you at the top of search engines before visiting your store.
To make things more interesting, even when inside the store, 42% of the customers are still searching. That customer with the phone in your business is trying to get reviews on your services or products. The more people find great reviews about your business online, the more business you get.